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Real Estate Interrupted with John Nicholls


Feb 28, 2022

You're in for a unique episode today! Tune in as John invites on John Schultz and Billie Jo Schultz. These two are a force to be reckoned with in the auction marketing industry - and they also happen to be married! 
 
John is part owner and Chief Marketing & Technology Officer at Grafe Auction. Grafe was founded in 1959 with a focus on food service auctions, business liquidation, industrial commercial assets, and real estate. John is a 25 year auction veteran and conducted 350 auctions just last year! 
 
Billie Jo Schultz owns and operates Auction Marketing Partners - she is all things marketing, advertising, and promotion for the auction professionals. She is an expert on leading marketing campaigns and cutting edge experiences.
 
Tune in to hear:
  • John and Billie Jo's journey into the auction business
  • The percentage of live vs online auctions being conducted
  • Learn all things Marketing, Advertising, Promotion - Where we are now and where the industry is going
  • What's the current environment with Virtual Reality?
  • The most common marketing mistakes that the couple experiences!
 
Check out both companies here!
https://www.grafeauction.com/
 
https://auction-marketing-partners.business.site/
 
Group: For the simple and stress free way to buy and sell real estate visit:
https://www.nichollsauction.com/